Codiceicona presents a fresh concept for the Italian business landscape, a simple yet essential way of living in tune with the times. Their vision centers on identifying and rejuvenating timeless creations by 20th-century masters. Through patient and passionate research, they uncover unique treasures, both in product quality and the creators' personalities.

Once these "icons" are pinpointed, guided by a shared sensibility and values, skilled artisans take over the production process. This approach results in a high-cultural-profile positioning, where the combined elements exponentially enhance the business's perceived value.