Argentinian born Alfredo Häberli is an internationally established designer based in Zurich. The very productive designer is working for some of the leading companies of the international design industry such as BMW, Georg Jensen, Kvadrat and Moroso. He manages to unite tradition with innovation, joy and energy in his designs. His work is strongly influenced by his early childhood in Argentina as well as his curiousness and studies in everyday life. The results are works with a strong expression and emotionality.