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Vespa: The Story of an Italian Icon
INDUSTRIAL DESIGN 19.01.2022

Vespa: The Story of an Italian Icon

One of the most recognisable types of transportation is the Vespa. What began in 1946 as manufacturing company Piaggio's modest notion to make it easier and more affordable for Italians to travel following the second world war quickly grew into a motor industry titan. The Vespa's amazing design has become ingrained in our collective consciousness. Who hasn't fantasised of riding a Vespa through the Tuscan hills? Learn about the history of this Italian luxury scooter brand.

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