Hello Melbourne, This is Mobilia

Designed by Melbourne’s own Golden, the lofty, light-filled space is given definition by materials such as brushed aluminium and perforated metal, complementing beautifully rendered walls. Golden studio director Daniel Stellini says the studio’s intention was to create an “honest and contemporary” space that allows breathing room for the character of the different brands, with distinct spaces allowing customers to be immersed in the innovative worlds of these influential design houses.

The building itself—a Green Star accredited smart building—is a new addition to Church Street, designed by Cox Architecture and developed by Alfasi Property, best known for Singapore’s Marina Bay Sands. Stellini says the building’s “high ceilings and grand volumes create gallery- like spaces”, which they’ve used to carve out room for each of Mobilia’s major brands.

Mobilia’s Richmond showroom. Cassina living room setting featuring the Kangaroo chair (hommage à Pierre Jeanneret), Sengu sofa, coffee table and low table designed by Patricia Urquiola (2020/2021), Colourdisc vases designed by Bethan Laura Wood (2020) and Paglietta rug designed by GT Design (2016/2020). Photography: Jack Lovel.

Mobilia’s Richmond showroom. Cassina dining setting featuring the Capitol Complex table and chairs (hommage à Pierre Jeanneret), Bramante storage unit designed by Kazuhide Takahama (1974- 75), Ficupala table lamp (2019/2020) and Maglia rug (2016/2020). Photography: Jack Lovel.

For Moroso, an aluminium particle spray reflects an exposed ceiling, while curvaceous, rendered walls cocoon the Cassina experience, complete with illuminated large-scale graphics, raised platforms for product displays and an oculi in the ceiling above. Poltrona Frau is nestled around a split-level mezzanine with lowered ceilings creating intimacy with their elegant products. Kettal’s space bathes in natural light, enclosed by fine sand-rendered walls.

As with the building’s sustainable credentials, the interior is designed with the future in mind. “The flexibility of the showroom allows for the exciting years to come,” Stellini says. “It is a platform through which Mobilia can share their commitment to a culture of design in Melbourne.”

Mobilia’s Melbourne showroom is located at 510 Church Street, Richmond.

Mobilia’s Richmond showroom. Moroso living room setting featuring the Fjord ottoman (2002), Gogan armchair, sofa and coffee table (2019/2020), all designed by Patricia Urquiola, Frame-shift shelving unit designed by Gabriele and Oscar Buratti (2021), Pipe side table designed by Sebastian Herkner (2015) and Matrix rug by Golran (2021). Photography: Jack Lovel.