Luis Calabuig, María Mengual y Ana Segovia studied Industrial Design together at UPV in Valencia and established Odosdesign in 2005.
They view the design of new products as an ongoing daily process, as a reflection on the different lifestyles and the needs that each of them entails. They are influenced by everyday experiences. They watch everything around us and analyse how they react to these things.
They believe in strong ideas and passionate work, whatever the scale of the product or the location. They find creativity enriching in all its forms.
They undertake our graphic design work with discipline and honesty. Being a multi-disciplinary studio, creativity is in the air, and different starting points lead to results that have much in common. Their main mission is to communicate products, and developing our own products helps us understand how to show them without excessive ornament. Thus, they always try to support our graphic design work with photography art direction, in order to achieve unity, consistency, and perfect product communication.