After graduating from the Royal College of Art in 2007, and after not finding ‘proper’ jobs, Yael and Shay set up a design studio where their imaginations could take flight: furniture, installations, and products began to develop with a strong accent on playfulness and childlike wonder. The ideas of energy and provocative illusion are aimed at bringing out the kid in all of us who engage with it. Some ideas include pouring expandable foam into folded paper cavities, cooking timber in boiling dyes, and making paper moulds for the production of industrial ceramic tiles.
Yael and Shay met in Jerusalem and moved to London to study at the RCA, where Ron Arad was head of the course at the time. Under the guidance of their tutors Daniel Charney and Robert Feo, they began to experiment with creating new typologies, by thinking how everyday surroundings might be enriched by the products we use and the objects we own. In a show curated by Martino Gamper, held just after graduating, Yael and Shay presented Stack and Volume, which helped to establish the foundation of the studio.